Spring Sale
Spring Sale
Spring Sale
Spring Sale
Spring Sale
Spring Sale
Spring Sale
Spring Sale
Spring Sale
Spring Sale
Spring Sale
Spring Sale
Spring Sale
Spring Sale
Spring Sale
Spring Sale
Last updated: July 12, 2026
Ludoway operates this website and online store and provides the related content, features, products, tools, and shopping services available through it, collectively referred to in this Privacy Policy as the “Services”.
Our online store uses Shopify's e-commerce technology to support and operate the Services.
This Privacy Policy describes how Ludoway collects, uses, stores, processes, and shares personal information when you browse our website, purchase a product, contact us, or otherwise interact with the Services.
If there is a conflict between this Privacy Policy and our Terms of Service regarding the handling of personal information, this Privacy Policy will apply to the relevant data protection matter.
We handle personal data in accordance with applicable data protection legislation, including Regulation (EU) 2016/679, known as the General Data Protection Regulation (“GDPR”), and relevant Italian privacy laws.
We encourage you to read this Policy to understand how your personal information is handled when interacting with Ludoway.
For this Policy, “personal information” means information that identifies an individual or can reasonably be associated with an identifiable person.
Information that has been permanently anonymized so that an individual can no longer reasonably be identified is not considered personal information for the purposes of this Policy.
The information we collect or process depends on how you use the Services and may include:
Contact details
Your name, email address, telephone number, residential address, billing address, and delivery address.
Payment and transaction details
Information relating to payment methods, transaction status, payment confirmations, purchase records, and other payment-related data. Sensitive payment information is handled by the applicable payment service providers.
Customer account information
Account credentials, preferences, settings, and other information connected with a customer account.
Shopping and order activity
Products you browse, purchase, add to your cart or wishlist, return, exchange, or cancel, together with relevant order history.
Customer communications
Information contained in emails, customer service requests, enquiries, and other communications sent to Ludoway.
Technical and device data
Information relating to your browser, device, network connection, IP address, and similar technical identifiers.
Website interaction information
Data concerning how, when, and from where the Services are accessed and how visitors navigate or interact with our website.
Where permitted by law, we may also derive limited insights from information collected through your interactions with the Services.
Personal information may be collected from different sources.
We may receive information:
Directly from you when you place an order, create an account, contact customer support, or voluntarily provide information to us.
Automatically when you browse or interact with the Services, including through cookies and similar technologies.
From companies that provide services or technological infrastructure to Ludoway and process information in connection with those services.
From commercial partners or other third parties where the collection or sharing of such information is permitted under applicable law.
Ludoway processes personal information for purposes connected with operating our online store, providing customer services, meeting legal requirements, and improving the shopping experience.
We may use personal information to:
Process and manage purchases
Confirm and arrange payments
Prepare and fulfil orders
Organize shipping and delivery
Manage returns, refunds, and exchanges
Maintain customer accounts
Remember customer preferences
Send important order or account communications
Provide relevant shopping features
Improve website functionality and customer experience
Where appropriate, information may also be used to personalize certain parts of the shopping experience or provide relevant product suggestions.
Where permitted by applicable law, Ludoway may use personal information to send marketing or promotional communications through channels such as email or SMS.
We may also use information to support relevant online advertising where legally permitted.
Where consent is required, these activities will be carried out based on the appropriate consent.
You may unsubscribe from direct marketing communications at any time using the available unsubscribe method or by contacting us.
We may process information to protect customers, transactions, and our Services.
This includes identifying suspicious activity, preventing fraud, protecting customer accounts, investigating potential misuse, and maintaining the security and integrity of our online store.
Customers are responsible for taking reasonable steps to protect their account login information.
Personal information may be used to respond to questions, provide assistance, resolve order-related matters, and communicate with customers regarding the Services.
We may process or retain personal information where necessary to comply with legal obligations, respond to lawful requests from competent authorities, establish or defend legal claims, and enforce applicable contractual terms or store policies.
Ludoway may share personal information where necessary for legitimate business operations, contractual purposes, or legal requirements.
Information may be disclosed to:
Shopify and other technology providers supporting our online store
Payment processors and financial service providers
Shipping, logistics, and delivery partners
Customer service and operational providers
Analytics, advertising, and marketing partners, where legally permitted
Professional advisers and service providers acting on our behalf
Companies affiliated with Ludoway, where applicable
Information may also be shared when you request or authorize a particular service or interaction.
In certain circumstances, personal information may be disclosed as part of a business restructuring, merger, acquisition, sale, insolvency proceeding, or similar corporate event.
We may also disclose information where required by law or where reasonably necessary to protect legal rights, property, customers, or the security of the Services.
Ludoway uses Shopify's technology to host and support the operation of our online store.
As part of providing its platform and related services, Shopify may process certain personal information concerning visitors and customers.
Information may be transferred to Shopify or other service providers operating in jurisdictions outside your country of residence.
Depending on the specific processing activity, Shopify may process personal information under its own data protection responsibilities and privacy practices.
Further information about Shopify's handling of personal information is available in its Consumer Privacy Policy.
Certain privacy requests relating to Shopify's processing may also be managed through the Shopify Privacy Portal.
Our Services may contain links or integrations connected to websites, platforms, or services operated by independent third parties.
Ludoway does not control the privacy, security, or data handling practices of independent third-party services.
Before providing personal information to an external website or service, we recommend reviewing its applicable privacy policy and terms.
Although Ludoway offers products intended for babies and children, our online Services and purchasing functions are intended for adults and are not directed at children for the purpose of collecting their personal information.
Ludoway does not knowingly seek to collect personal information directly from children who are not legally permitted to provide such information or enter into relevant transactions under applicable law.
If you believe that a child has provided personal information to us improperly, please contact Ludoway so that the matter can be reviewed and appropriate action taken.
We use reasonable administrative, organizational, and technical measures designed to protect personal information.
However, no online transmission, storage system, or digital security method can be guaranteed to be completely secure.
Personal information is retained only for the period reasonably necessary for the purposes for which it was collected, including order management, customer service, legal compliance, accounting obligations, dispute resolution, and the protection of legitimate business interests.
The applicable retention period may vary depending on the type of information and relevant legal requirements.
Depending on where you live and the laws that apply to your personal information, you may have certain privacy rights.
These may include:
The right to request access to your personal information
The right to request correction of inaccurate or incomplete information
The right to request deletion of personal information in applicable circumstances
The right to receive certain personal information in a portable format
The right to object to certain processing activities
The right to request restriction of certain processing
The right to withdraw consent where processing is based on consent
The right to manage or unsubscribe from marketing communications
Customers located in the European Economic Area (“EEA”) or the United Kingdom may have additional rights under applicable data protection legislation.
To protect personal information, Ludoway may request reasonable information to verify your identity before completing a privacy rights request.
The availability of a particular right may depend on the applicable law and circumstances of the request.
If you have concerns about how Ludoway handles your personal information, we encourage you to contact us so that we can review the matter.
You may also have the right to submit a complaint to the competent data protection authority in your country or region.
For matters falling under Italian data protection jurisdiction, the relevant supervisory authority is the Garante per la protezione dei dati personali.
Some of the companies and service providers supporting our Services may operate outside the country in which you live.
As a result, personal information may be transferred to or processed in other jurisdictions.
Where required by applicable data protection law, Ludoway relies on recognized safeguards or lawful transfer mechanisms, which may include Standard Contractual Clauses or other legally approved protections.
We may modify this Privacy Policy when necessary to reflect changes in our Services, data processing practices, legal requirements, or operational procedures.
Any revised version will be published on this page.
The “Last updated” date displayed at the beginning of this Policy will indicate when the latest revision was made.
For questions about this Privacy Policy, privacy-related requests, or to exercise applicable data protection rights, please contact us at:
For the purposes of applicable data protection legislation, Ludoway acts as the controller of personal information where it determines the purposes and means of processing that information.